We ended the first season with two members. Then the next season we had 10 members. Membership continued to bounce between 20 and 30 for a couple seasons, which paved the way to our current membership of over 100. This power of numbers is your friend in a boat club profit center. When we had one boat and one member we generated $3,000 for the season. But when you start to offer a six to seven membership ratio you are actually generating $18,000 to $21,000 for that one boat. Now multiply by 10 boats or 100 members and you'll see the power of more. However, this also brings us to "more." More uses. More members. More boats. You can elevate your profits by sharing resources you already have, such as staff, fuel stations, docks, but this is all "more." I don't want to say more hassles- but be prepared for more. Even when we had one member and one boat, it still took more. We needed to prep contracts, clean the boat, and utilize a slip. The "more" is the key. But the "more" has pressure points. When we reached around 30 memberships we needed to automate our reservation system so again, each more" has more learning. But to
Marina Dock Age November/December 2020 51 This member took full advantage of his afternoon on the water with his family.
Eag le F l oats
By Hendren Plastics
Standard, Flange, Channel, Attenuator, and Lifts Standard, Flange g , Channel, , Attenuator, and Lifts The highest quality and Best priced float in the marketplace today! With over 130 sizes available. Eagle Floats exceed all the Marine Industry Standards for Encapsulated Dock Flotation. Cutting Edge Technology - Infrared telemetry-Computer Controlled Steaming In house Engineering and Tooling. www.hendrenplastics.com
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